• Our greatest weakness lies in giving up.
    The most certain way to succeed is always to try just one more time.
    Thomas Edison

About us


Our Mission

Founded in 2016, UpCross is a young and ambitious digital commerce company based in the Netherlands, which translates market demand into innovative concepts. Our overall goal is to empower people to make strong decisions - based on hard information, figures, sound principles and science - by giving them the tools and information they deserve. Apart from providing information that matters, we connect engaged consumers with valuable brands. Achieving and maintaining excellence in serving customers' needs is the single-most vital component within our concepts, contributing to our revenues in due course.
We aim for a fine balance between the various marketing approaches by musing about them continuously and take action in adapting and reshaping our concepts frequently.
Some concepts merit particular attention, as they play a crucial role in the success of this endeavour.

Community marketing

Besides giving well-founded recommendations to consumers ourselves, we strongly believe in community marketing. Hence, we thrive to provide online tools to enable the community to share knowledge, experience, creativity and skills.

Affiliate marketing

Furthermore, we want to be a perfect partner for our affiliates; rewarding content creators for their marketing efforts and by helping them to utilize our platform to enhance their online presence, strengthen their promotions and - ultimately - driving their sales.

We strive for long-term relationships with our affiliates, resulting in long-term revenues.

Our Values

At the heart of everything we do are our company values.
We ponder with them in everything we do.

We respect and value each other and work with partners to satisfy our global strength.

We treasure new ideas, embrace change and dare to take disciplined risks to develop innovative solutions and concepts.

We commit ourselves to live to the highest standards of personal honesty and behaviour; we cherish our reputation and always act in the best interests of our customers.

We take personal responsibility for achieving measurable results, and being accountable to our partners and our customers.

We strive to identify the needs of our customers and market segments, and through continuous innovation we challenge ourselves to meet those needs.

We are demanding of ourselves and our partners, set high goals and are committed to improving the quality of everything we do.

The secret of getting ahead is getting started

Mark Twain